Hopiant Private Limited

Hire Dedicated Shopify Developers! Contact Us

Custom Feature Enhancements for

Mahetri – Elevating User Experience with Strategic UI and CRO Enhancements

Mahetri is a premium lifestyle brand offering high-quality leather bags and accessories. With a focus on craftsmanship and timeless design, Mahetri caters to modern consumers seeking both utility and style.

Mahetri is a premium D2C brand that crafts timeless leather bags and accessories. The team wanted their Shopify storefront to feel as refined as their products and to convert more of their fast-growing traffic into paying customers.

Challenges

While Mahetri used a premium Shopify theme (Empire), it lacked several essential features that are now standard in high-converting e-commerce experiences. Their homepage was not optimized for user flow, and the absence of a cart drawer created friction during the checkout process. The brand needed a more refined, engaging storefront to guide users more effectively through the buying journey.

Key challenges included:

  • The homepage design felt outdated and wasn’t guiding visitors effectively.
  • The premium Empire theme didn’t include a cart drawer, which made the shopping experience less smooth.
  • Important elements like CTAs (Call-to-Action buttons) and content were not well-organized.
  • The site needed to look more modern and user-friendly without losing the brand’s premium feel.
  • Mobile users were facing slow load times and navigation issues.

To address these challenges, we implemented custom Shopify solutions tailored to Mahetri needs.

Solutions Provided

We customized the Empire theme extensively to introduce new UI components and CRO-focused improvements:

1. Homepage Redesign:

Implemented a new homepage layout emphasizing hero visuals, trust-building content, and product discovery.

2. Cart Drawer from Scratch:

Since Empire didn’t support this feature natively, we developed a responsive, fast-loading cart drawer tailored to their theme.

3. CRO Enhancements:

Used UI/UX best practices like consistent CTA placements, optimized navigation, and better content structuring to increase user engagement.

4. Theme Performance Optimization:

Ensured all customizations were lightweight and mobile-friendly.

Technologies Used

Shopify Liquid

Shopify Cart API

JavaScript & jQuery

CSS Animations

Results & Impact

The collaboration led to transformative results for Mahetri :

  • A more modern, conversion-optimized homepage
  • Enhanced shopping experience with a smooth cart drawer
  • Reduced cart abandonment
  • Stronger user engagement and improved site flow
  • Performance maintained with custom code optimized for speed

Ready to get started?

Get In Touch