By Hopiant PVT. LTD.
To every creator, Shopify acts as a gateway to sell their products. Creators spend many hours working on their Shopify store. They work hard to make it perfect before launching it to the public. Creating a Shopify store requires a compelling About Us page. It’s indispensable and provides help.
Shopify store about us page is where we tell people who we are, what we believe in, and what we offer as a brand.
The whole story boils down to one fact— Shopify’s “About Us” is the go-to page of a brand to say to its audience “This is who we are”.
Researchers found that 86% of consumers verify a brand’s authenticity before purchasing.
The “About Us” page is a page on a company’s website that gives a brief overview of the business and its history. The information includes the founding team, mission statement, and company values. The page helps businesses show they are real and gain the trust of potential customers.
The “About Us” page builds trust with customers and boosts SEO. Businesses can improve search engine rankings by using relevant keywords and industry information. This makes it easier for customers to find them online.
The only page you can share with those who want to understand your brand
Great About Us pages tell the story of a brand, its founders, and their accomplishments. They use language and statistics to make it interesting.
The stories show how a brand follows a special business model that audiences can learn from. Such kind of transparency strengthens the brand image amongst its audience.
You can include reviews, press mentions, or user-generated content on your About Us page. It integrates social proof about the acceptability of your company.
Merchants can shape the About Us page by adding a video or photo gallery. They can also link it to social accounts and blogs.
On every page of the Shopify store, you only mention products and there’s no place to show the human side of the brand.
One of the biggest opportunities presented by an About Us page is the chance to showcase your team and their individual expertise. Building trust and credibility with potential customers is important. They want to know who is behind the brand they might buy from. When you introduce your team members and their roles, customers can connect with the people behind the products or services they love.
To drive them to your social media
The About Us page can drive traffic to your social media accounts while showcasing your team. When you include links to your social media profiles, it makes it easier for customers to connect with your brand on a personal level.
Here is a quick checklist to get started
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