A mind-blowing transition on your Shopify store is good, but does your Shopify store have the right CTAs to boost conversions? While a stunning visual is important for a Shopify store, conversion rate matters.
Slow-loading websites, poor image quality, lengthy checkouts, and inadequate CTA placement lead to lower conversions and increased cart abandonment. That’s why conversion rate optimization (CRO) has become an important part of Shopify’s development.
A Shopify development company, like Hopiant, can help you scale your Shopify store and boost revenue. Hopiant is a CRO-driven Shopify agency in India that has helped 200+ brands across the globe and 50+ agencies achieve their goals and scale up effortlessly.
In this blog, we’ll walk you through our growth-focused development strategies with our real-life Shopify success stories. We will also share how you can boost your store’s conversions. Let’s start from our roots: how our journey began, and most importantly, how we adapted to help our customers succeed.
Hopiant Journey: From Development-focused to Scaling-focused!
Hopiant started its journey way back in 2016 as a Shopify development outsourcing partner. Initially, we focused on using the best development technologies and strategies to create a functionally flawless Shopify store. That helped us gain industry knowledge and credibility as the best Shopify development company.
However, as we kept developing and redesigning Shopify stores, we identified a pattern: development wasn’t just about the technology and visuals; it must help businesses grow and increase conversions. Store development is crucial to improving your conversion rate.
We realised the importance of CRO in the Shopify development and changed our working psychology from development-focused to scaling-focused. This was our light bulb movement that changed how we operated and helped us gain trust of 200+ brands and 50+ agencies with global presence.
Over the years, we changed our strategies and workflow. We regularly educated ourselves on the latest trends in digital customer behaviour, design psychology trends, and more to create CRO-driven Shopify development strategies.
Hopiant’s proven CRO-driven strategies that helped 200+ grow
While we use diverse strategies, the following three CRO-driven Shopify store development strategies have helped us create many successful stores. We will also share a Shopify case study for each strategy to show its effectiveness.
User-centric store development
Your store is designed to help your users. Therefore, your users should also be the central point of all the strategies, right from the development. Thus, Hopiant follows a user-centric Shopify development strategy focused on User Interface(UI) and User Experience(UX).
One bad experience is all it takes to lose a customer forever. Therefore, we create an ideal customer profile to track their journey on your store. These insights guide us to develop an intuitive, user-centric, and conversion-driven Shopify store.
Shoify case study: How Hopiant helped Mahetri improve its UX & Conversions
Mahetri is a premium D2C brand creating amazing leather bags and accessories. They had a store that needed significant updates when we connected with them, especially in UI/UX.
One of the main problems that affected Mahetri’s conversions was the lack of CTAs on the homepage, cart drawer, and proper navigation.
Hopiant helped them:
- Create a cart drawer from scratch
- Create a user-engaging home page with hero visuals and content
- Implemented CRO best practices to optimize navigation and CTAs
They experience better site flow, user engagement, and reduced cart abandonment after Hopiant optimized their Shopify store with custom Shopify development strategies.
Speed & mobile optimization
Loading speed and mobile responsiveness are crucial for the success of a Shopify store. While most Shopify themes have the best loading speed, certain design elements and media files might make your site slower.
A slow website is a guaranteed sign of losing customers because 45% customers are less likely to buy, and 12% are less likely to mention the store to a friend (source). Thus, loading speed doesn’t just affect your conversions but also your brand image.
Also, 70% of the traffic to the Shopify store comes from mobile devices. Therefore, creating a mobile-first design is essential for any ecommerce store.
Hopiant adopts all the Shopify development best practices like mobile-first layouts, lazy loading, media file compression, code optimization, and more to improve loading speed and mobile responsiveness.
Shopify case study: How Hopiant helped Quirksmith boost user engagement and conversions
Quirksmith blends traditional skills and modern designs to create stunning silver jewellery. When we connected with them, their store needed major updates on the landing pages and mobile responsiveness of the site.
We analyzed their website and created a tailored strategy to:
- Boost conversion with a custom-made gift adding feature
- Improve the page elements to improve the loading speed and mobile-friendliness
- Improve their brand image through storytelling on each page
They experienced reduced bounce rate and streamlined their promotional campaigns with customized landing pages and checkout process.
Using automation and AI
When you scale your operations, you must reduce human errors as much as possible. That’s where automation can do wonders.
From creating personalized product recommendations to updating the inventory, you need to adopt AI automation to reduce the cost of operations and improve efficiency. Hopiant has adopted diverse advanced tools and apps to improve the efficiency of a store and help it scale effortlessly.
Shopify case study: How Hopiant helped Sylvi create custom features for better UX
Sylvi offers innovative, stylish, and high-quality watches for men and women. When we connected with Sylvi, they needed a better product and collection representation to engage users and boost conversions.
Hopiant helped them by:
- Creating a “Popular Add-ons” section in the cart drawer to increase average order value
- Adding a thumbnail product preview feature to improve the product exploration experience
- Building realistic watch stimulation on the product page to gain customers’ trust
- Automating the addition of gifts and discounts
It improved their user experience and increased conversions and order sizes.
Why Shopify store founders trust Hopiant?
Hopiant has been trusted by 200+ brands and 50+ agencies, especially in the D2C segment, due to the following reasons:
Tailored strategy for your store
All businesses are different and thus need a unique strategy. We study your store and customer profile to create CRO-driven, tailored Shopify development strategies for your store.
Data-driven strategies
Store and customer behaviour analysis helps us identify the key areas for improvement. These insights help us create a tailored strategy to optimize your store to improve user experience and boost conversion rate.
We stay up-to-date on industry trends to ensure your new Shopify store has the best user engagement and conversion features.
Long-term growth partnership
We are your best Shopify development partner because we offer post-launch support in query resolution, performance reports and regular updates to ensure that your store can scale effortlessly.
Industry-wide experience
Hopiant has worked in diverse industry sectors like fashion, food, technology, and more. This has helped us hone our skills and better understand project requirements.
Don’t just trust our words, check out our customer testimonials on our website!
How do you scale your Shopify store with Hopiant?
Whether you have an existing store or want to create one from scratch, join the ranks of our successful clients by contacting us now!
If you already have a Shopify store, you can start with our Free Shopify Store Audit. Here, we’ll provide a detailed analysis of your UX and UI performance and identify the areas for improvement. We will also provide a development plan to achieve the desired performance and conversions.
If you want to create a new Shopify store from scratch, we’d love to hear your vision. Schedule a free consultation call now!
Conclusion
Hopiant is a trusted Shopify development company that helps e-commerce businesses grow. While we started as a Shopify development outsourcing company, we quickly realised the impact of conversion rate optimization (CRO) in development. We shifted to a CRO-driven Shopify development to improve the store’s user experience and conversions. We shared our Shopify success stories using these CRO strategies. Join the ranks of our successful clients now with a free audit and consultation call!
FAQ
Why does CRO-first development matter in Shopify?
The ultimate goal of any Shopify store is to boost conversions. Conversion rate optimization practices help us create designs that engage and retain users. CRO-first development strategies prioritise the user journey for better user experience, leading to better conversions.
How do I know if my Shopify store needs an update?
You can start by analysing your existing site for any performance gaps. Hopiant’s Free Shopify Store Audit is the best way to know if your website’s user interface and user experience need an update. The report is 100% free and yours to keep, even if you choose us for further development. So, schedule your audit now!
How long will it take to see the results of store optimization?
Store optimization is a long-term strategy that needs consistent updates. However, depending on the project, analyzing your site and implementing the optimization strategies might take 2-3 months. This time can be shorter if there aren’t many changes. You can see visible changes in traffic and user engagement in the first 3-6 months after implementation. Contact Hopiant for an accurate project timeline.
Do I need to switch my Shopify plan before scaling?
Not necessarily. If your Shopify Plan aligns with your business model and sales goal, you won’t need to change it. However, if you want to scale more, you might have to. Hopiant can help you get the best ROI from your existing plan and also help you choose the best plan for your Shopify store’s growth. Contact us now!
