Day: November 3, 2026
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Shopify says 0% conversion. Here’s how we actually measure CRO.
One of our clients processed 4,844 orders in 20 days. Their Shopify conversion rate, according to the dashboard, was 0%. Nothing was wrong with the store. The checkout runs on a third-party app, and Shopify’s funnel can’t see what happens there. Many Indian D2C stores use a third-party checkout app for one-click checkout and cash…