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Get a Free Shopify Store Audit that gives you clarity — not a checklist.
Built for D2C founders. We identify the real conversion blockers, prioritize what matters, and give you a clear direction to grow revenue without wasting time or ad budget.
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Founder-level clarity
Know why users aren’t buying, not just what looks wrong.
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Priority order
Stop guessing. Get a sequence: fix this first, then scale.
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Revenue logic
We connect UX + behavior + psychology to business impact.
hard truth
Why most DTC brands fail (even with traffic)
Most brands don’t fail because they lack ads. They fail because the store is not ready for conversion — so traffic turns into bounce, doubt, and abandonment.
What founders see
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We’re getting visitors, but sales are not growing.
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We improved design, still no lift.
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Cart/checkout drop-offs are high.
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We don’t know what to fix first.
What’s actually happening
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Poor experience → visitors lose momentum
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Trust gaps → buyers hesitate
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Message mismatch → store doesn’t answer why them
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Friction → people quit before purchase
If your store isn’t conversion-ready, more traffic only makes the loss bigger.
the point
Clarity sets direction. Direction drives results.
Without clarity, you keep changing things and hoping. With clarity, you know what’s broken, what matters most, and what to do next.
Without clarity
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Random changes
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Conflicting opinions
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Wasted money, time, energy
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No measurable direction
With clarity
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Clear conversion blockers
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Priority order (what first, what later)
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Confident execution
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Better revenue outcomes
Clarity → Direction → Better experience → Higher conversion → More revenue.
leverage
You don’t need to increase ad spend to grow revenue
If your store is leaking conversion, the fastest growth often comes from fixing the leak — not pouring more traffic into it.
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More conversion from the same traffic
Turn existing visitors into more orders by removing friction and doubt.
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Higher AOV without aggressive discounts
Improve purchase confidence and flow so shoppers complete orders more often.
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Better ROAS before scaling
Make the store ready first, then scale traffic with confidence.
principle-based
This report combines behavior, experience, and psychology
We don’t audit “pages.” We audit the buying decision. Every insight is grounded in how users behave, what they feel, and what stops them.
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User behavior
Where attention drops, where hesitation starts, and where momentum breaks.
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User experience
Clarity, flow, friction, and whether the store answers what the visitor came for.
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Buying psychology
Trust, reassurance, persuasion, and “reasons to believe” that drive purchase confidence.
You’ll get insights your team can act on — without getting stuck in technical noise.
Limited weekly slots (because this is real work)
We select only a few stores each week to maintain depth and quality. If you’re serious about growth, claim a slot now.
proof
Case studies across DTC categories
We’ve audited and improved stores across multiple DTC niches. Here’s a quick snapshot of category exposure and learning depth.
AUDITS REVIEWED
DTC NICHES
What this means for you
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We recognize common patterns that kill conversion
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We know what “good” looks like across DTC
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You get proven clarity — not random opinions
quick wins
Principle-powered audit that targets low-hanging fruits
We focus on improvements that are often overlooked but have outsized impact.
Typical impact potential
We prioritize high-impact fixes first.
We target the changes that remove doubt, reduce friction, and increase purchase confidence.
Low-hanging fruits first → faster wins → confidence to scale.
real cost
The cost of skipping a clarity audit
Skipping clarity doesn’t save money. It quietley increases waste.
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Wasted ad spend
Traffic comes in, but conversion leaks remain.
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Wasted time
Weeks get spent on redesigns that don’t convert.
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Wasted energy
Founders burn out when direction is missing.
If you’re going to invest, invest with clarity first.
Ready to try the Hopiant Clarity Audit?
Get founder-level clarity on what’s blocking conversion and what to fix first. Limited weekly slots.