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Custom Feature Enhancements for
Quirksmith™ Shopify Store
Challenges
As a design-driven jewelry brand, Quirksmith was looking to elevate their Shopify store using the Broadcast theme, while maintaining creative flexibility and performance. They needed a dynamic gift option that could be easily managed from the theme customizer, without relying on custom coding each time. Beyond one-time changes, the brand also sought a reliable day-to-day tech partner to handle ongoing store enhancements, thorough QA support before major launches, and conversion-focused landing pages tailored for campaigns and collections.
Key challenges included:
- The store used a premium theme (Broadcast) that needed advanced customizations without altering its core code, to ensure smooth future updates.
- Several elements were not fully mobile responsive, affecting the browsing experience on smaller devices.
- A gift product feature was needed that could be added dynamically during checkout but restricted from direct purchase or search visibility.
- The store contained hundreds of pages, requiring extensive hot testing to ensure quality and consistency before launch.
- The brand also needed landing pages built for seasonal and campaign-based promotions, aligned with their aesthetic and optimized for conversion.
To address these challenges, we implemented custom Shopify solutions tailored to Sylvi’s needs.
Solutions Provided
1. Custom ‘Free Gift’ Feature
A dynamic gifting logic was implemented, allowing free gifts to be automatically added under specific promotional conditions.
- Seamlessly integrates with theme customizer without altering core theme files.
Prevents gift product from being purchased or searched directly.
2. Store Speed & Performance Optimization
The entire storefront was audited and optimized for faster load times across devices.
- Improved Core Web Vitals for better SEO and UX.
- Reduced bounce rate and improved browsing speed, especially on mobile.
3. Branded Experience Aligned with Quirksmith’s Identity
The user interface was refined to match the brand’s artistic and handcrafted jewelry appeal.
- Delivered a visually rich experience with minimalistic yet emotional design touches.
- Strengthened brand storytelling across homepage and landing pages.
4. Google Ads Conversion Tracking Fix
Resolved technical misfires with Google Ads conversion tracking to ensure accurate ROI measurement.
- Fixed tracking pixel conflicts for consistent event reporting.
- Enabled precise campaign performance insights.
5. Ongoing Shopify Tech Partnership & Consulting
Acted as Quirksmith’s retained Shopify development partner for daily technical needs and ongoing consulting.
- Delivered agile support across launches, promotions, and landing pages.
- Functioned as an extended tech team, ensuring consistent innovation.
Technologies Used
Shopify Liquid
Shopify Cart API
JavaScript & jQuery
CSS Animations
Results & Impact
The collaboration led to transformative results for Quirksmith:
- Enhanced User Experience: The revamped site now truly reflects the Quirksmith brand, with an intuitive and engaging user interface that has elevated the overall customer experience.
- Increased Conversion Rates: The streamlined checkout process and engaging user interfaces significantly increased conversion rates.
- Performance Metrics: Improved site performance and speed led to a lower bounce rate and higher SEO rankings, drawing more organic traffic.
- Business Focus: Freed from technical complexities, the Quirksmith team could focus more on business development and creative design.
