Have you ever thought about what can help you stand out from competitors who sell similar-quality products? It’s branding.
Your online presence is one of the most critical factors for branding. While Shopify offers effective pre-built store themes, Shopify Theme Customization helps strengthen your brand image and improve your conversion rate.
Off-the-shelf Shopify Theme designs are generic, as they are designed for quick setup. However, when you scale your business, you need to step up, and so does your theme. That’s when Shopify custom theme development can do wonders for you.
In this blog, we will take a deep dive into why the generic store themes aren’t enough and how you can benefit from Shopify theme customization. Read till the end to know how we helped a brand increase its cart value with Shopify custom theme development.
Why are pre-built Shopify themes not enough?
With off-the-shelf themes, you can establish your Shopify store in 2-3 weeks. The question is whether it is a good idea.
Some restrictions or disadvantages of utilizing pre-designed Shopify themes for an online store are described below.
Limited design and features
The store’s visual elements are crucial for attracting potential customers.
If you choose pre-made themes, you may end up with a look similar to your competitors’. While Shopify lets you edit colours, you can’t make many design or feature changes without modifying the code.
This limitation is a design and fixed feature of the existing themes that affects your branding and customer retention.
High-performance bottlenecks
In e-commerce, website performance is everything. Doesn’t matter if your product is fabulous; if your website doesn’t load, your store will fail.
The pre-made Shopify theme has lengthy code, especially for some unnecessary features and apps that you might never use. This bloating slows down your website, affecting the loading speed, checkout time, and more.
Poor loading speed and performance affect your user experience and sales.
Third-party app integration can be risky.
Shopify themes that are pre-built generally come with a large number of apps and plugins. In some cases, these apps may negatively affect your performance.
Conflicting code is a significant danger when you incorporate additional apps or plugins, and this can occur frequently. The outcome of this scenario is not only visual glitches but also a slow-loading site, which is considered a performance issue. This ultimately hinders you from offering advanced features and scaling your business.
Brand image can take a hit.
Building your brand image is crucial to the business’s survival. You need to look and communicate differently to gain a competitive edge and build customer loyalty.
However, when you use a pre-made theme, your e-commerce website ends up looking similar to the others. This affects your branding ROI. Due to limitations in design and personalization, you can’t offer unique features or strengthen your brand image
Limited control over customer experience
The pre-made themes limit your control over the user experience.
You don’t get to offer:
- Custom product suggestions for upsell
- Advanced filtering options
- Special animations or transitions
- Checkouts with simpler steps
In addition to these, slow loading speed and unnecessary apps also affect your customers’ experience. It limits your growth potential and conversion rate.
With custom Shopify theme development, you can create a store that matches your brand and customer needs.
While the Shopify custom theme development can be expensive and time-consuming, the results and higher ROI make it worth it. Let’s understand how.
Benefits of Shopify custom theme development
Tailor-made layouts
75% users trust a visually appealing site. Therefore, design customization is essential to create tailor-made layouts that align with your branding and target customers. Create unique transitions and features that attract and retain your target audience.
Create niche features
If your brand is unique, so should be your e-commerce store. Build competitive leverage by developing niche features specific to your business.
A Shopify custom theme development company can help you:
- Customize the page layout
- Create an advanced filtering feature
- Offer personalized product recommendations
- Build a seamless checkout process
- Integrate a third-party app to improve store management
You can build a niche feature to improve customer satisfaction and strengthen your brand image.
Enhance store performance
Custom Shopify theme development is essential to optimize your store’s performance. A CRO-led Shopify development expert helps you remove unnecessary code, third-party apps, and plugins to improve the store’s loading time, user experience, and other features.
Fewer apps + cleaner code = faster load time.
And, faster loading time = retaining customers’ attention and more sales!
Strengthen your brand image
Tailored features strengthen your brand image and consistency.
With a seamless user flow, you can improve the user experience and your brand authority in search engines as well. When your values and care are reflected in your website, more users will visit it.
Increased conversion rate
With flawless performance and seamless checkouts, your sales will skyrocket.
When you create an intuitive design and features that align with your user journey, more conversions will occur. Frictionless navigation and easy checkouts reduce the bounce rate.
When you hire a custom theme development agency, you can optimize your:
- UX designs for better navigation
- Loading speed with minified code
- Third-party apps and plugins
- Mobile-responsiveness
- Visual branding
How does Hopiant make Shopify theme customization easier?
Hopiant is a CRO-led Shopify custom theme development agency. We prioritize the layout and user experience of your e-commerce store to boost your conversion. Over the last decade, we have optimized the build conversion-driven themes and layouts for 200+ D2C and 50+ digital marketing firms.
For Sylvi, we created a custom theme with:
- Logic-based automated free product Add-on
- Infinite Scrolling for product pages
- Realistic Watch Simulation on product page
These features increased cart value and conversion rates.
We can help you build a custom CRO-focused theme tailored to your brand. Explore Custom Theme Solutions with Hopiant now!
Do you need full Shopify store customization? Worry not, you can start with our Free Shopify Store Audit to identify the improvement areas to make your final decision. The results of this audit are 100% free, with no further commitment required. You can choose to work with us or not.
Conclusion
E-commerce store owners usually discuss the options of buying ready-made themes or customizing one from scratch. On the one hand, pre-built themes offer appealing prices and fast installation, but on the other hand, they come with numerous restrictions.
Shopify theme customization enables them to create tailored layouts and niche features, strengthen their brand image, and improve user experience to boost conversions and scale their business easily. Hopiant can help you create a conversion-focused design for your new or existing store. Schedule your consultation call now!
FAQ
Is Shopify theme customization worth it?
Absolutely! Custom Shopify themes are designed not only to speed up website browsing but also to provide a better, more enjoyable customer experience.
Hence, a professional Shopify developer would be required to improve the customer journey through your store and also to increase the conversion rate. In addition, having a more attractive website design reduces bounce rate and increases website authority for ranking.
Thus, spending money on theme customization is a long-term investment that pays off in customer retention and conversion.
How many Shopify store features can I customize?
If you choose to customize a theme, then you can modify all the features of your Shopify store. You can make the user experience better for users coming from your store by hiring a custom theme development agency, such as Hopiant. You can book a consultation call to determine the features needed to create a custom Shopify store focused on conversions.
Can you customize code for a Shopify website?
Absolutely! We can help you create a customized Shopify website using the theme editor or local development tools. From conversion-led layouts to useful third-party apps, we will develop a store to enhance the user experience and customer retention.
Can I customize my existing Shopify store?
Yes, you can easily customize your existing Shopify store. You can start with minor theme improvements to boost performance and then move to full store customization. Hopiant can help you identify areas for improvement with a free Shopify store audit. Schedule your consultation call now!
