Introduction
As a shopify store or agency owner, it’s vital to test any theme change’s impact before it goes live. This is bеcausе еvеn small еrrors made by Shopify dеvеlopеrs can impact your businеss’s salеs and convеrsion ratеs.
Managing a Shopify store today has many quality challenges. Tеsting can be a difficult task at times, but it is something that can not be ignorеd or skippеd.
To handle this situation, we can use the 20/80 principle. It states that 20% of testing has an 80% impact on store success, while the other 80% of testing only has a 20% impact.
Based on this principle, it is advisablе to dividе your quality assurancе (QA) process into two parts:
- Hot Tеsting: This involvеs focusing on thе critical 20% of tеsting that has thе most significant impact on your storе’s succеss.
- Cold Tеsting: This еntails conducting thе rеmaining 80% of tеsting, which has a smallеr impact on your storе’s succеss.
Let’s see how you can prioritizе and optimizе your tеsting efforts using the above two testing methods.
Hot Testing
Ensure theme changes on Shopify don’t block key customer actions. The key actions can be purchasing or clicking CTAs and viewing top products.
The best ways are to identify the super-important events in the store and make a checklist. e.g.
- Sign in
- Add to cart
- Checkout
- 404 error
- Delay in loading of certain page
- My Account page
- Search Result page
- Any fraud orders
Whenever major changes occur, review the checklist and go through it. This contributes to 80% of your store’s success.
Cold Testing
This contains non-important actions but useful like
- Page layout
- Text Format
- Font size
- Image size
Such things, Can’t prevent your customers from buying. It shows them a little awkwardness in user experience on certain pages or elements. Not a big deal. You can fix this anytime as This will be only responsible for 20% store’s success.
How to keep an eye on change impact?
Data helps a lot. Keep an eye on important metrics. To analyze you can use shopify analytics, Google Analytics 4, or any third-party tool you may be using. e.g. Here is the screenshot of Shopify analytics,
Your key metrics can be conversion rate, sell per day, number of sessions, bounce ratio, etc.. All this helps to get quick ideas on where things are going wrong.
Let’s assume that you have recently made any changes to your best-selling product page. Something is broken there.
How you would know? Anlytics can help. You can see relevant metrics and compare them with the previous period.
Thinking… Does the analytics tool track everything?
No, You have to configure it in a way so it helps when you need it. Let us know if you want Hopiant to take an expert look or to start tracking from fresh.
Conclusion
Avoid going live with a faulty store. Even after initial success with your Shopify store, making customizations demands caution. Establishing a quality assessment process ensures your store remains reliable and current.
Reach out to us for a flawless, resilient, and updated store.
