Did you know that the number of Shopify stores went from 753,977 in Q1 2019 to 2,587,750 in Q2 2025 (source)? It shows that the number of competitors is rising at an alarming rate. Therefore, having the best quality is no longer enough for the success of your Shopify store. Making your store visible on the target audience’s SERP is essential for better sales. That’s where Shopify SEO can help.
In this blog, we will discuss a few Shopify store SEO best practices to help you rank higher and boost sales. Whether you are a store owner or a digital marketer, implementing these practices will help you get found by your target audience and provide a good user experience.
Shopify search engine optimization (SEO) isn’t just for the target audience; it’s also for the search engine. Search engine crawlers utilize several core web vitals to determine the ranking of search engine results pages (SERPs). Following the best SEO practices ensures that your Shopify Store is crawlable.
The Shopify SEO tips 2025 include:
- On-page SEO practices to improve the website elements for better navigation.
- Off-page SEO practices to improve the website’s authority and credibility.
- Technical SEO practices to improve the website’s infrastructure for better crawling & indexing.
- Local SEO practices to boost your sales by improving your local market presence online.
We have divided this blog into three sections:
- Getting found by the target audience
- Improving ranking on SERP
- Increasing your sales
How to get found on search engines through Shopify SEO?
So you sell the best quality clothes and accessories? Good, but so are your competitors. Therefore, being found on the internet is critical for the success of your Shopify store. The following are best practices for Shopify SEO to get found on search engines.
Create a logical site structure.
The journey of being found on the search engine begins from within the website.
A site structure or architecture is how your webpages are organized through internal linking. A logical hierarchy of webpages makes navigation easier for users and the search engine crawlers. The search engine crawler will index your store on the SERP if it can crawl easily through your web pages.
Create URLs of each page and then strategically interlink them to make navigation easier. It will help the crawler index your website more easily.
Choose a mobile-friendly Shopify theme
Google uses mobile-first indexing to create SERP. This means that search crawlers look for the mobile version of your site for indexing.
In ‘Mobile-first’ design, you create a Shopify Store design for mobile and then optimize it for other devices. That’s because the majority of traffic comes from mobile devices.
Therefore, choose a mobile-responsive Shopify theme. You can also check your store’s mobile responsiveness using Google Page Speed Insights (PSI). You can also optimize your store’s structure by getting user experience insights from Google PSI.
Generic & local keyword research
Any online buyer journey begins with a search query. Therefore, keyword research should be your top priority in Shopify SEO.
Using generic, local, and long-tail keywords can help you increase Shopify traffic. You can drive organic traffic to create authentic leads.
When choosing your keywords, focus on:
- Keyword Volume – how many times the keyword was searched in a month
- Keyword Difficulty – how hard it is to rank in the top 10 with that keyword. It is measured on a scale of 0% (easy) to 100% (hard).
- Keyword Intent – the purpose of the search, such as informational, transactional, or commercial.
Some of the top keyword research tools include SEMrush, Ahrefs, Google Keyword Planner, Keyword Surfer, and Moz Keyword Explorer. You can find long-tail keywords in Answer The Public.
Optimize your Shopify store URL
URLs are crucial to be easily found online and remembered by your target audience. Optimized URLs also increase your indexing rate on the search engine.
- Keep the URL simple
Avoid using unnecessary numbers or underscores and keep the URL structure simple. Use a hyphen (-) to separate the words when necessary.
- Logical hierarchy
When you are creating URLs for different pages, focus on the hierarchy of pages instead of the domain. Use logical, keyword-rich names in your URLs.
For example, instead of ‘/collections/category1/product123’ you can create a keyword-rich, easy-to-understand URL like ‘/collections/jackets/red-jacket-for-men’.
- Use a consistent URL structure
You should stick to this same hierarchy for all products, collections, and web pages. It helps the crawler understand your website and also helps users find other collections easily.
- Set up a redirect link when you update the URL
You need to update the search engine when you change the URL of existing pages. For this, you need to use a 301 Redirect. It helps you avoid losing the SEO value of that page or creating a broken link.
Create SEO-friendly content
Creating SEO-friendly content that aligns with what users want to read can help you be easily found. Focus on choosing topics that your customers are reading online. Utilize platforms like Answer The Public, Reddit, and Quora to gain insight into what your target audience is discussing.
Your SEO-friendly content should show your experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) in your industry. Google highly considers these factors while indexing.
How to rank higher on search engines with Shopify SEO?
Your SERP ranking is crucial for making your store visible and driving organic traffic. The following are a few Shopify SEO tips to increase Shopify traffic.
Optimize loading speed
The ideal loading speed for a Shopify store is 3 seconds. Your customers will leave if it takes any longer than that.
Utilize tools like Google PageSpeed Insights, Semrush Site Audit, and others to optimize your loading speed.
The following are a few Shopify SEO tips for 2025 to optimize loading speed:
- Choose a fast-loading Shopify theme
- Use JPG and PNG formats for media files
- Compress the images and videos
- Remove unnecessary rendering files
Optimize images and videos with ‘alt text’
Many of your target audience might be specially abled. Furthermore, many customers now use the voice search option. Therefore, you must optimize the alt text of your images and videos. Create SEO-friendly alternate text to improve your ranking.
Create relevant content
Keep an eye on what your customers interact with in your industry. Create informative, creative, and promotional content tailored to audiences at various stages of the buyer’s journey. The SEO-friendly content also makes the web pages more crawlable and increases the indexing rate. It significantly improves your ranking and authority.
Building backlinks for authority
Backlinks remain the most effective way to establish your store’s authority. Therefore, it should be an essential part of your Shopify SEO strategy. Find credible sources and all the online mentions to create high-quality backlinks. You should utilize user-generated content (UGC) on social media to enhance your credibility and improve your ranking.
A few tools to manage your backlinks include Hunter.io, Semrush, BuzzStream, Responsa, Majestic SEO, and Moz Link Explorer.
Set up Google Analytics & Google Search Console
Analytics is one of the most critical steps in making your e-commerce site visible in the search engine. It helps you track the performance of your store through KPI tracking. Thus, you can identify where your target audience comes from and how they interact with your store.
Google Search Console helps you understand your store’s performance. The console gives you insight into site impressions, traffic, sitemaps, technical KPIs, and more.
You might wonder: ‘Why choose Google tools?’ Because it is one of the top sources of traffic on Shopify.
However, if your target audience uses other search engines, such as Bing, Naver, Baidu, or Yandex, you should install relevant analytics tools to understand user behavior and improve your SEO strategy.
How to increase sales of the Shopify Store with SEO?
The ultimate goal of Shopify search engine optimization is to generate high-value leads and boost your sales. The following are a few tips to increase your sales with Shopify SEO.
Strategic internal linking
Internal links help you connect all your web pages. It is vital for better crawling and user experience. You can link the collections and other relevant pages to the home page through the menu bar and the footer.
Link all the product and collection pages on the navigation bar. Ensure that all collection pages are accessible with 3-4 clicks to reduce user fatigue. Google Search Console, Screaming Frog, and Yoast SEO are a few tools to help you find any problems with internal linking and avoid creating orphan pages.
Optimize product page
The product page is the final stage of the buyer’s journey, where they may purchase your product. Therefore, optimize the page with all necessary information and options.
The best practices to optimize the product page for an e-commerce store:
- Use high-resolution images that show your product from all angles
- Create an SEO-friendly product title and description
- Place the variant, sizes, and CTA strategically
- Use ‘you might like’ or ‘people also buy’ options
Utilize AI-based cross-selling and upselling tools, such as Wiser, ReConvert Upsell & Cross Sell, and Bundler, to offer relevant products and bundles based on user behavior.
Local listing with Shopify SEO
Local SEO is crucial for boosting sales and establishing a strong store presence on local search engine results pages.
Start by listing your business in local directories with a consistent NPA (Name, Phone, and Address). Then, use local generic and long-tail keywords to create regional pages and content. This helps you cater to the local target audience and boost your sales.
A few tools and platforms for Local Shopify SEO are Google My Business, Bright Local, Semrush, and Moz Local.
Optimize schema markup
Schema Markup, also known as Structured Data, helps search engine bots understand your web pages more effectively. It also enables you to create snippets for ranking pages and highlight important content, such as price, reviews, and ratings. This increases the Click-Through-Rate (CTR) and boosts your sales.
Many Shopify themes create built-in schema markups. So, check them before making your own Schema markup code.
Increase your Shopify traffic with Hopiant!
The long list of tasks can make Shopify SEO overwhelming. That’s where Hopiant can help you! We offer expert Shopify SEO services to businesses of all types. We have been offering Shopify Store services since 2016. We have worked with over 200 brands to help them achieve their desired results, and we can help you too. Schedule a consultation call to Optimize Your Store’s SEO with Hopiant!
Conclusion
Shopify SEO is crucial for standing out from the competition and increasing sales. Shopify search engine optimization focuses on improving on-page, off-page, and technical factors affecting user experience and indexing.
You can optimize your Shopify store by focusing on:
- Site structure
- Mobile responsiveness
- Smooth navigation & internal linking
- Keyword research
- SEO-friendly content, URLs, and meta tags
- Local SEO
- Strategic product listing
- Improving loading speed
- Building backlinks
- Schema markup
Hopiant can help you with expert Shopify SEO services tailored to your business. Contact us now for a free consultation!
FAQ
What are the benefits of Shopify SEO?
Shopify SEO has the following benefits:
- Improve your SERP ranking
- Drive organic traffic
- Improve website authority
- Generate authentic leads
- Boost conversion rate
Can I do Shopify SEO myself, or should I hire an expert?
Shopify offers numerous built-in tools for SEO to help you optimize your site yourself. However, Shopify SEO has several tasks to accomplish to achieve better results. It can be overwhelming and consume a lot of your time. When you hire SEO experts, like Hopiant, you get full support and access to advanced SEO tools to improve your ranking and conversions. We handle the SEO side so you can focus on your core business activities for growth. Contact us now to know how we can help you achieve your desired results.
What are the critical KPIs for Shopify SEO?
Some useful KPIs for Shopify SEO are organic traffic, SERP ranking, conversion rates, loading speed, CTRs, and the domain & page authority. More KPIs vary with your business. Contact us to know what we can do to give you a better ROI on Shopify SEO.
Is SEO worth it for E-Commerce sites?
Absolutely! E-commerce SEO can help you reach your target audience online, boosting sales. You can improve your website’s ranking and generate authentic leads by optimizing your Shopify store’s SEO.
