Is your Shopify store really working at its full potential? You can’t answer that confidently until you perform a Shopify store audit. The audit allows you to understand what’s working and what’s not.
Being the top Shopify store development agency, Hopiant prioritizes audits to improve Shopify store performance. We provide regular audits for the stores we have developed. However, if you already have a store and want to know if it has improvement potential, you should take our free Shopify Audit now!
Here’s a peek into what you get from Hopiant’s free Shopify Audit:
- Compatibility of your theme with browsers
- Responsiveness of the Shopify store
- Understanding the user journey and its drawbacks
- Ease of checkout and payment gateway
- Checking the loading speed of your store
- Layout analysis (content, media, and more)
Claim Your Free Shopify Store Audit Now!
This blog will give you a deeper insight into how our free Shopify audit can help you improve your store’s performance and achieve a better ROI.
Let’s start by understanding the need for a Shopify store audit.
Why does a Shopify store audit matter?
Understanding your Shopify performance is crucial for growing your online business. It helps you identify bottlenecks and areas for optimal performance. Thus, you can utilize these audit insights to enhance your Shopify store, improve the user experience, and increase conversions.
Here’s how a Shopify store audit can reveal about the store:
- The performance barriers that lead to a higher bounce rate
- Design and layout inconsistency that affects your brand image
- Bottlenecks in your product page and checkout process that increase the abandonment rate
- Improvement areas to boost your conversions
Hopiant believes in empowering online businesses with technical expertise to create a conversion-driven Shopify store. That’s why we offer a free Shopify Audit with a follow-up action plan to improve your Shopify store’s performance.
So, what can a Shopify audit reveal about your store? The free Shopify audit checklist!
Our free Shopify store audit focuses on the three core KPI categories: User Interface, User Experience, and Performance. You can use the following checklist to self-audit or claim our free Shopify store audit for hassle-free analysis!
User Interface (UI) Audit
‘First impression is the last’
94% of users form their first impression of a store based on its design or user interface (source). That’s why the first step in our free audit is to check your Shopify store’s user interface.
Theme compatibility
The theme is the heart of any Shopify store. The theme isn’t just about the colour and design, but also its compatibility with other browsers and devices. Therefore, our experts verify the compatibility of the theme based on its performance across various devices and browsers.
Furthermore, we check if the design layout aligns with your industry. This is because Shopify has hundreds of themes, and not all of them meet the needs of your niche. The wrong theme can slow down the speed and mislead your visitors. Therefore, Shopify theme compatibility matters.
Page layout based on visual hierarchy
You only have a few seconds (less than 3 seconds) to grab your target audience’s attention when they open your store’s website. Therefore, understanding visual hierarchy is critical to creating a captivating Shopify page layout.
A visual hierarchy helps you create a layout that attracts users’ attention and reduces their cognitive load. Here, we focus on your Shopify store’s menu bar, navigation, hero banner, CTAs, and text & image placement.
The more strategic your page layout, the greater the chances are that users will spend more time on your website.
Branding assessment
Branding isn’t just about the logo; it also includes the colour and typography used to stimulate certain emotions. We analyze the placement and impact of your visual elements, like the logo, icons, colours, typography, and content voice. We can help you optimize it based on competitive research and industry standards to maximize the ROI on branding.
User Experience (UX) Audit
As per a source, 32% of users abandon their favourite brands if they have had one bad experience. So, imagine the situation if a first-time visitor has a bad user experience; they are likely never to come back. Furthermore, your brand image may suffer if you experience multiple such incidents.
Therefore, our free UX audit focuses on analyzing your store’s visual and functional elements that affect your conversion.
Navigation assessment
The navigation bar is your store’s lifeline, as most customers use the navigation menu to find products or the necessary information.
However, many Shopify stores fail to accommodate their product categories in the navigation bar due to poor planning. In such cases, their users may not find what they are looking for and leave the website, resulting in fewer conversions.
Many Shopify store developers rely on creating horizontal tabs to list their products. However, research shows that 27% of users don’t bother looking at hidden content. All your product and informative pages must be accessible in 3-4 clicks.
We analyze the effectiveness of your store’s navigation and offer alternative options to improve it. Contact us now for a free Shopify audit of your store’s navigation system.
Audit of page elements (content, media, sorting, and more)
Next, we analyze the functionality of your store’s page elements. Here, our team checks if your content and media are readable. We provide you with suggestions on how to make your page layout intuitive and action-driven.
Furthermore, our team checks the functionality of your sorting and filtering features on the product pages. It provides us with insights into whether customers can access your products effectively.
Customer journey mapping
Customer journey mapping focuses on analyzing the user’s journey from the homepage to making an order payment. It provides us with insights into the frictions in the journey that may affect the user experience and cause the user to abandon your Shopify store.
Checkout & payment gateways analysis
Cart abandonment is a significant issue for Shopify stores, as 70% of shoppers leave their carts unattended before completing the checkout process.
As per the source, the following are a few common reasons why carts are abandoned:
- Hidden charges (48%)
- Mandatory account creation (26%)
- Lengthy checkout process (22%)
- Data security (19%)
- Limited payment options (13%)
Our team pays close attention to all the frictions and bottlenecks a user experiences while checking out of your store. It helps us create an action plan to reduce the friction and increase conversions with a seamless checkout process. Furthermore, we analyze the efficiency of the payment gateway to ensure that your users feel secure when using it.
CTA effectiveness
You only have 8 seconds to grab your users’ attention, so strategic CTA placement becomes a necessity for the success of your store. Still, many store owners struggle to create CTA and place them effectively. We help you analyze if your CTA placements are effective and offer strategies to improve them and boost your conversions.
Performance Audit
Even the stores with the best UI/UX fail due to bad performance.
A performance audit is crucial because what’s the use of the best navigation bar if your website isn’t loading in the first place?
Mobile responsiveness
70% Shopify traffic comes from mobile devices. That’s why choosing a mobile-first design approach is important. Our free Shopify performance audit focuses on checking the theme’s mobile responsiveness.
User journey mapping helps us identify the frictions one may face while shopping on a mobile device. Therefore, we can provide you with an action plan to enhance the mobile responsiveness of your store if you choose to work with us.
Page loading speed
Users will leave your site if it takes more than 3-5 seconds to load. Therefore, page loading speed analysis is crucial to our Shopify performance audit. We analyze the media file sizes, coding files, and third-party apps that affect the store’s loading speed.
Identify broken links
Broken links are a poor performance indicator, as they negatively impact the user experience. Our team checks every page using advanced tools to identify broken links and orphan pages that affect your website’s performance.
Third-party app analysis
Useless or inefficient third pages can affect your brand image and slow down your website. Therefore, we thoroughly analyze all your third-party apps to identify any problematic ones and offer alternative options.
SEO analysis
The site structure, schema markup, and linked pages affect the store’s SEO performance. With our free Shopify audit, you get insights on meta tags, URLs, and structural layout to improve your visibility on the search engine.
Our work doesn’t end here; we are dedicated to helping you become the top store in your niche. Once you have the audit, we will offer tailored solutions to improve your store’s performance and user experience if you choose to work with us. So, Claim Your Free Shopify Store Audit Now!
Conclusion
Hopiant believes in helping Shopify stores grow with data-backed insights. That’s why we offer a free Shopify audit that covers the UI, UX, and performance of a Shopify store. The audit helps store owners identify their strengths and weaknesses, enabling them to improve their performance and increase revenue. Through our Shopify store audit, you can identify all the bottlenecks and frictions your user faces: from when they land on the home page to when they pay for their order. So, Claim Your Free Shopify Store Audit Now and get customised strategies from Hopiant!
FAQ
How can I audit my Shopify store?
You can audit a Shopify store by analyzing the user’s journey from the home page to completing their order. Focus on the navigation bar, content, CTAs, and complexity of the checkout process. We have created an audit list in this blog to facilitate self-audits. However, you can contact us for a hassle-free and zero-cost Shopify audit.
What are the benefits of a Shopify store audit?
Shopify store audit helps you:
- Identity user journey bottleneck that leads to cart abandonment
- Understand what’s slowing down your website
- Improve user experience to boost conversions
- Optimize the user interface to reduce bounce rate
How long does a Shopify audit take?
At Hopiant, we can provide a thoroughly checked free Shopify store audit in 5-6 days. If you choose to work with us, we will provide you with a tailored action plan to improve your performance. Contact us now for a complimentary Shopify store audit!
Is your Shopify store audit really free?
Absolutely! Our free Shopify store audit is provided at no cost and without any hidden charges. You receive a data-backed report on your store’s performance, along with valuable insights on how to improve it. If you choose to work with us, we will provide a tailored plan at affordable pricing. However, if you don’t work with us, that’s fine too. The report is 100% yours, with no additional charges.
