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Custom Feature Enhancements for
Sylvi’s Shopify Store
Sylvi is a premium watch brand offering a wide range of stylish and high-quality timepieces for both men and women. With a commitment to craftsmanship, innovation, and affordability, Sylvi aims to provide a seamless shopping experience for customers looking for elegant and reliable watches.
Challenges
As an online retailer, Sylvi wanted to enhance its Shopify store with custom features that would improve user experience, increase engagement, and boost conversions. The brand required several functional improvements to make the shopping journey smoother and more intuitive for customers.
Key challenges included:
- Limited product preview options on listing pages.
- Lack of personalized recommendations in the cart drawer.
- Manual handling of free product promotions.
- Need for a realistic watch simulation experience on product pages.
- Pagination reducing browsing efficiency on collection pages.
To address these challenges, we implemented custom Shopify solutions tailored to Sylvi’s needs.
Solutions Provided
1. Thumbnail Image Previews on Product Cards
Customers can now view multiple product thumbnails directly on the product card.
- On hover, the main product image dynamically changes.
- Improves product exploration without needing extra clicks.
2. "Popular Add-ons" Section in the Cart Drawer
An intelligent “Popular Add-ons” section was integrated into the cart drawer.
- Displays relevant upsell products before checkout.
- Helps increase average order value (AOV) with smart recommendations.
3. Automated Free Product Addition
A logic-based feature was developed to automatically add free products when customers meet specific conditions.
- Eliminates the manual process of applying discounts for free gifts.
- Encourages larger cart values with an appealing incentive.
4. Realistic Watch Simulation on Product Pages
The watch product pages were enhanced to simulate real watch functionalities, giving customers a more immersive experience.
- Provides interactive engagement, mimicking real-life product
interactions. - Builds customer confidence in purchasing watches online.
5. Infinite Scrolling on Collection Pages
Pagination was replaced with an auto-load feature, enabling seamless scrolling of products on collection pages.
- Users can browse effortlessly without needing to click “Next Page.”
- Improves shopping flow, reducing drop-offs.
Technologies Used
Shopify Liquid
Shopify Cart API
JavaScript & jQuery
CSS Animations
Results & Impact
Following these enhancements, Sylvi’s Shopify store experienced notable improvements:
- Enhanced User Engagement – Interactive features made the shopping experience more engaging.
- Increased Upsell Opportunities – Smart recommendations in the cart drawer helped boost AOV.
- Smoother Checkout Process – The automated free product feature removed friction for customers.
- Better Product Discovery – Infinite scrolling and hover previews made browsing effortless.
