To every creator, Shopify acts as a gateway to sell their products. Creators spend hours working on their Shopify store, before launching it in the public domain. When it comes to creating a Shopify store, the Shopify About Us page is one of the compelling, indispensable assisting pages.
About Us page serves the primary purpose of communicating to the public “Who we are, what values we stand by, and what do we have to offer” as a brand.
The whole story boils down to one fact— Shopify's “About Us” is the go-to page of a brand to say to its audience “This is who we are”.
Researchers claim that 86% of consumers checked for the authenticity of a brand when they first time bought any product.
This blog will help a brand owner understand why investing in their Shopify about us page is a good idea. It will discuss the topics they should cover in the page sections to make a lasting impression.
Do Brands Really need an About Us Page?
The answer to this question is yes. Every company, regardless of size or age, needs an About Us page to establish its authenticity in the market. According to Hubspot, 31% of surveyed shoppers believe an About Us page is a necessary part of a website in order to convert a witness of its brand into a customer.
How to Create a Shopify Page?
Creating About Us in a Shopify store follows simple steps.
1.From the shopify admin panel, one needs to select Online Store and then select pages from the side menu.
2.Now, add the ‘About Us’ page.
3.Give the page a name, for example ‘About us’.
4.Now save, and the About Us section will be created.
What Content is to be used in the About Us section?
The Best of the About Us pages tells a story of a brand's founding team and the changes they have made, illustrated with compelling language and statistics.
The stories are also blueprints to the audiences telling the unique business model a brand adheres to. Such kind of transparency strengthens the brand image amongst its audience.
Contents based on reviews, press mentions, or user-generated content can fit inside the margins of your About Us page. It integrates social proof about the acceptability of your company.
To further give the About Us page its desired shape merchants add a video, or a gallery of photos, and link it to several social accounts and blogs.
2.Introduce the Problem: Describe the problems that your brand addressed.
3.Conquering Challenges: Explain how the brand overcame potential obstacles.
4.Deriving a Solution: Outline the roadmap of how the business is fulfilling its purpose and achieving milestones.
5.Brand's Future Vision: Describe what the brand plans to contribute in the future.
Conclusion
While starting a brand, an owner might not find a lot of content to be incorporated in the About Us section. However, if the brand owner knows why the project was launched and who their target audience is, they are well-equipped to start writing. For those who already have an About Us page, it is important to check if visitors are regularly visiting. No matter the stage of the business, an About Us page can always pay off in significant proportion.